Marketing & Recruitment Campaign

Keene must initiate a sustained recruitment campaign. This campaign should coordinate the roles of various economic development stakeholders within the community and provide a consistent message through a media kit to potential investors. This message should stress the community’s sustainability focus, social responsibility, human and social capital, its quality of life and commitment to business innovation and creativity.

Small Business

A majority of businesses in Keene and the region are small businesses that are locally owned and operated. As such, small-business retention and growth must be supported through access to resources, including physical space and training opportunities. Opportunities to expand and promote “green and sustainable” small businesses as part of a local business development strategy and incubation programs should be explored so that Keene can actively create a green economy. Creation of a revolving loan fund should be considered to provide the financing necessary for startups.