Marketing & Recruitment Campaign
Keene must initiate a sustained recruitment campaign. This campaign should coordinate the roles of various economic development stakeholders within the community and provide a consistent message through a media kit to potential investors. This message should stress the community’s sustainability focus, social responsibility, human and social capital, its quality of life and commitment to business innovation and creativity.
A majority of businesses in Keene and the region are small businesses that are locally owned and operated. As such, small-business retention and growth must be supported through access to resources, including physical space and training opportunities. Opportunities to expand and promote “green and sustainable” small businesses as part of a local business development strategy and incubation programs should be explored so that Keene can actively create a green economy. Creation of a revolving loan fund should be considered to provide the financing necessary for startups.